life coaching

Branding: A Blog, A Person

You know what’s easy?  Creating my drink order at Starbucks.

“Regular coffee. Black.”

You know what’s not so easy?  Creating my brand.

“Hmm…I am messy, and broken, and I love inspiring women to say “me too”, and I’m kind of a Jesus freak, and I love being a wife and mother although I don’t necessarily possess any skills that might allude to fact that I am at all domestic.”

I had a whole sort of “messy meets cool girl living life well and to the fullest but in a trendy sort of hip kind of way with my platinum blonde hair and wall of shoes’ thing going on over on my previous blog, Third Day Hair; but this baby blog is none of that.

Well.  Okay.  I’m still super messy.  And I’m currently still blonde.

But the writer behind the brand?  She’s changed a great deal.  Where she was once worried about being accepted by others, she now belongs to the body of Christ.  Where she was once searching for validation from her peers, she now walks validated by the blood of Jesus.  Where she was once desperate to hide her flaws and fake her insecurities, she now lays those imperfections at the foot of the cross.

But I mean… she’s still a sassy little sarcastic thing who likes to tell it like it is, offer tough love in lieu of back patting, and drop truth bombs that ruffle feathers and potentially cause slight controversy.

All about Jesus.  All about coffee.  All about authenticity.  All about “peace out if you don’t like it.”


Is there is a place for a girl like that in the Kingdom?  Is there a brand for a girl like that amongst Christian bloggers?  Is there a way to encompass every one of those “rough around the edges but sweet in the middle” personality traits in a wholesome and inspiring ministry?

Not too long ago, I wrote a post titled “How Me Am I Allowed To Be”, because it was a genuine concern of mine for a long time, as I traveled this path to Jesus-ville.  I knew that God would require change, or at least that my faith would convict me to change, but the struggle with what and how much was real.  Even now, as I navigate this #GoodChristian life, I’m continuously doubting my place.

Not: do I fit in?  But more: should I try to fit in?

Branding is all about standing out.  It’s about developing a website, or a company, or an internet voice that screams you.  It’s about someone being able to read or see a piece of work and instantly know that it’s a genuine- not a replica- Noel Bressler {insert your own name here} creation.

And I believe God has purposefully branded His children.  There is no iron rod heating up in the fire to mark our bums for His glory, thankfully.  But He has carefully, and intentionally, gifted all who are called according to His purpose with the skills, the character, and the life experiences He would have us own in order for us to fulfill our calling.

Ephesians 2:10,

“For we are his workmanship…”

Isaiah 64:8,

“Yet you, Lord, are our Father.  We are the clay, you are the potter; we are all the work of your hand.

Jeremiah 1:5,

“I knew you before I formed you in your mother’s womb.  Before you were born I set you apart.”

So, that I have a flair for fashion which connects me with a certain group of women is no accident.  That I am more prone to dishing out tough love than a sympathetic ear is no mistake.  And while I have to watch out for things like “idols” and “lack of sympathy”, there is a reason for my particular way of doing things.  There is a persons that my specific life and mentoring style will inspire.

But the blog branding?  The person branding?  The “I still don’t know exactly where God is going to take me with my writing endeavors” branding?  That’s still on the more difficult side.

When I think of Christian women blogs, I think of the Proverbs 31 woman.  I have to tell you, out of all the verses and passages in the entire bible, it is those words between Proverbs 31:10 and 31:31 that most makes me want to rip out my hair, throw up my hands in defeat, and eat three bags of hot fries back to to back to back.

I am not a Proverbs 31 woman wanna be.  Not yet.  

When I think of Christian wife blogs, I think of submissive, quiet, gentle women who have always lived to serve, love, and nurture.

I do believe in the roles of our home.  I’m not altogether quiet, gentle, or nurturing.

When I think of Christian mom blogs, I basically just glaze over because let’s not even go there with how much I don’t qualify to be giving parenting advice in any capacity.


So here’s where I’m at, my most favorite place in the world to be: brainstorming.  

The Branding Brain Dump

What am I passionate about?

What do I struggle with?

Who am I inspired by?

What am I great at?

Who’s even reading this?

What is my ultimate goal?

What words describe me?  My audience?  My life?

There’s no way to wrap this post up in a pretty little bow, tied neatly and delivered to your handheld device.  It’s obviously a “to be continued” sort of thing.  But I am curious to know… have you ever had to brand, or rebrand?  Is it something you enjoy or dread?  And… if at all possible… can you leave a comment with any words that make you think of this blog which might guide me?  😉

Hey, I had to ask!


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